We look at our new logo as a reflection of our commitment to excellence, innovation, and your passion for a healthy and active lifestyle.

The new logo embodies the following key elements:

1. Modern Aesthetics and Design: We've modernised our logo to align with an evolving business and product, ensuring that it stands out and resonates with you in a fresh and engaging way.
2. Simplicity and Clarity: We've simplified the design to provide a clear and straightforward representation of our brand. This simplicity reinforces our focus on making fitness and active living accessible to everyone.
3. Protection of brand integrity: Our logo is a symbol of our unique identity, values, and the passion that fuels our business. Over time, we've witnessed a plethora of copycat designs and plagiarism that have attempted to imitate and profit from the essence of our brand. This imitation not only dilutes our identity but also compromises the trust and recognition you, our valued customers, associate with us. We felt now was the right time to distance ourselves from imitations and welcome in fresh apparel with a fresh look!

Rest assured, our dedication to delivering high-quality, modern, and performance-driven gym wear remains steadfast. We are committed to providing you with the best products that empower and inspire you on your fitness journey.